Rooted in Research. Designed for Daily Life.
Every ingredient we use has a purpose: protecting enamel,
balancing your oral microbiome, and supporting long-term health.
Now that’s science you can smile about.
Tired of tooth sensitivity, cheap plastics, and mystery chemicals?
NOBS was designed to make oral care easier, cleaner, and smarter.
Many of our customers say the difference is immediate...
Don’t take their word for it. Try NOBS and see if it works better for you.
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Remineralizing
contain 5% nano hydroxyapatite, proven to remineralize enamel without disrupting your oral microbiome.
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Pregnancy Safe
ingredients provides the safest oral care for pregnant women.
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Fluoride Free
Ditch fluoride, but not the protection. Nano hydroxyapatite will keep your teeth safe and healthy longterm.
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Safe Ingredients
13 simple ingredients. We have nothing to hide! Scroll down to browse our entire ingredient list.
Oral care doesn’t have to be complicated. proves it.
We started with a simple question: Why are people still brushing with chemical-heavy paste that comes in wasteful plastic tubes?
The answer: habit, not quality.
That’s why we built NOBS from the ground up. Years of research, development, and real-world testing went into our first product launch.
And now?
Customers across the U.S. are making the switch and talking about it.
Dentists recommend it. Parents trust it. Travelers won’t go without it.
NOBS isn’t hype.
It’s science, simplicity, and a better routine delivered straight to your door.
Questions? We have answers.
What does NOBS mean?
What does NOBS mean?
It means exactly what it looks like: no bad stuff. We don’t use harsh surfactants or abrasives, we avoid plastic use as much as possible, and our messaging is transparent and authentic. We stand for effective, dentist-developed oral care.
How long does shipping take?
How long does shipping take?
Shipping typically takes 3-5 business days. You will receive an order confirmation email when your order is placed, and you will later recieve tracking information once your order is shipped.
Where do you ship from?
Where do you ship from?
All orders ship directly from our U.S. fulfillment center to ensure fast, reliable delivery.
What's your return policy?
What's your return policy?
If you’re not obsessed after trying NOBS, contact us at hello@mail-nobsroutines.com within 30 days for a refund or replacement. No hassle.
I love NOBS, can I get it on subscription?
I love NOBS, can I get it on subscription?
Yes, you can! Subscribe to the3 month supply, and we’ll ship your new jar every three months at a discounted price. You can adjust your order frequency, pause, skip, and add or remove products from your subscription dashboard.
Do you ship internationally?
Do you ship internationally?
At this time, we only ship within the United States. However, if you're based in Canada, you can order our toothpaste throughAmazon Canada. Further, if you're based in the UK, you can find NOBS through our partner,Mandimart.
My question isn't listed, how can I contact you?
My question isn't listed, how can I contact you?
If your question isn't answered here or on ourmain FAQ page, feel free to email us anytime at hello@mail-nobsroutines.com or use thecontact formon our site. Our team usually replies within one business day.